AdamsDoesMail.com

List Services

The biggest factor in the success of a direct mail project is the list. An effective list starts with a strong foundation: names, titles, addresses, phone numbers, e-mail addresses, etc. Whether you are buying a targeted list or building onto your existing client list, accurate and updated information needs to be maintained.

Production Services

From concept to mailbag and everything in between. Choose one or all of the services we offer to help you complete your projects.

Mailing Services

Everything you need for fast, efficient and cost-effective mailings. Adams is a knowledgeable postal resource for project compliance and success. Adams has 75+ years of experience to move your mail in the most expedient and cost-effective manner.

Clean Up an Existing List

The United States Postal Service (USPS) requires clean lists and proof of on-going maintenance. Adams offers CASS, NCOA, duplication removal, and data merge services. The benefits to list clean up are numerous, including reduced postage costs, enhanced delivery time and reduction of waste. The USPS is constantly monitoring the quality of addresses and list clean up is an important aspect towards postal compliance.

How does Adams "clean up" your mailing list?

CASS Certified Coding

CASS (Coding Accuracy Support System) certified postal coding standardizes your addresses, adds the extended 9-digit zip code, carrier route, and other vital information to your list. This assures you receive the optimal postage discount while increasing the deliverability of your list.

NCOA Processing

NCOA (National Change Of Address) verifies the accuracy of the recipient's name to the recipient's address in your list. If a change is needed, the record is updated and flagged. If the address is dormant or has a forwarding address that has expired, the name can then be deleted from your database. This feature may be optional in some mailing circumstances.

Merging Multiple Databases

This process combines your separate lists into one master list for easy manipulation. These separate lists do not have to be in the same format (which is helpful when your business consists of multiple branches maintaining their own lists).

Purging Data

Purging removes duplicate records from within a single list or shared files, tables, or lists. Exact duplicates, along with more crucial near-duplicates (similar spellings, misspellings, etc.) can also be detected and marked or removed from existing lists.

Buy a List

Whether you need to saturate a specific area or focus exclusively on key demographics, you'll have access to more qualified leads through our mail and e-mail compilation services. All leading industry sources are available to you, along with our recommendations and exceptional client services.

How does Adams create your targeted list?

Residential Mailing

These inexpensive saturation lists include all addresses in a specific geographic area by carrier route, ZIP code, radius, county, city or state. It also qualifies for the lowest postage rates. Recipient names optional. Choose from 142 million addresses.

Consumer Mailing

Access over 200 million individuals and target your audience by age, income, gender, lifestyle, and more. Personalized with recipient names.

Business Mailing

Target your list by type, size, sales volume and more; personalize it with contact names and titles when available. Access over 14 million businesses.

Specialty Mailing

Proprietary lists that go beyond traditional business and consumer mailing lists. These highly detailed niche markets can include recent movers, new homeowners, professional affiliations and more.

Response Mailing

Target strong responders who, for example, donated to specific charities or subscribed to particular catalogs/magazines.

Specialty Services

In addition to the basic mailing services, Adams also provides tailored services to complete any project you have. The following is a list of some of the specialty services we provide:

* Invitation/manual Assembly

* Hand Affixing

* Hand Sealing

* Data Match Services

* Variable Data Letters

* Warehousing

* Shrink Wrapping & Packaging

* Domestic & International Shipping

* Manual Sorting

* Color Copying

* Free pickup of materials

* Free delivery of finished product or overstock

Preparing Your Mailing List

A well maintained list is the best solution for a successful and responsive mailing. Adams provides the necessary tools to establish a high level of quality so that your database meets your "big picture" marketing goals. Your customer database is an invaluable resource and an important part of any business' continual success. We understand the importance of your database and the security of the data.

Arranging your database in proper format so that you can utilize your list most effectively may include such services as:

* Data Appending-Data Modeling

* Telephone Appending

* E-mail Appending

* Mapping Solutions

* Data management

* Data Entry

* Upper/Lower Case Conversion

* NCOA Processing

* CASS Certification

* Merge/Purge

* Postal Sorting

* In-house maintenance and data storage

Pre-Press

Adams will work closely with you to prep your existing artwork files for production efficiency. We can adapt most file formats, whether PC or MAC, to produce the quality end product you are seeking.

Digital Imaging

Adams provides high quality 4-color digital printing. This is best for your short run projects with no minimum quantity. We also provide you with the latest in paper options.

* Stationery/Business Cards

* Postcards/Self-Mailers/Brochures

* Business Forms/Sell Sheets

* Invitations/Program Booklets

Bindery & Specialty Services

Adams completes your projects with extensive bindery services, along with any special needs you may require. Bindery will offer you:

* Score

* Fold

* Perforate

* Trim

* Shrink Wrap

* Laminate

* Die Cut

* Booklet Bind

* Staple/Stitch

* Glue

* Package

* Drill/Hole Punch

* Collate

Build a List

Collect information about both existing and prospective clients who are linked to your business or organization then build upon it. Careful setup of your original list, along with consistency in compiling additional addresses, is an important factor for data manipulation later on. The more concise a field is broken down, the more potential for hitting your target customers. And this saves you money!

How does Adams help identify and determine the sources for building your list?

Internal Sources of Information

The first source of information is the internal documents within your business. These may include:

* Customer records

* Customer correspondence, including customer complaints

* Warranty records

* Service records

* Sales prospect files

* Sales force reports

* Records of former customers

* Market research surveys

* Business information library

External Sources of Information

There is a wealth of contact data from sources outside your company. External sources include the following:

* Customers' and prospective customers' Web sites

* Databases and information services available on the Internet

* General or industry-specific trade directories

* Membership directories for associations and groups

* Local telephone or Chamber of Commerce directories

* Specialized magazines and yearbooks

* Business reports and industry surveys in newspapers

* Published surveys

* Summaries or reports on consumer surveys

* Government and industry statistics, including census, industry reports, and trade association statistics.

Design

Our design studio, Magnum Creative, creates original artwork for all types of marketing and brand awareness projects including direct mail campaigns. For further information go to www.magnumcreative.com.

Traditional Offset Printing

Adams provides quality 1- to 4-color offset printing on all types of papers. This is best for large quantity projects. We print everything:

* Stationery/Business Cards

* Postcards/Self-Mailers/Brochures

* Business Forms/Sell Sheets

* Invitations/Program Booklets

Designing Your Mailpiece

Our in-house creative design team (Magnum Creative) will work with you to create a direct mail piece meeting all postal regulations. We can also help with your existing artwork. Areas that require special attention when creating a piece for mailing consist of:

* white space needed for proper address placement

* barcode clear zone for reduced postage at automation prices

* thickness of paper/card stock used for postcard mailings

* weight of paper used for self-mailers

* proper use, verbiage and placement of any postal permits/indicias required

Preparing Your Mailpiece

USPS regulations require specific preparation for different mailpieces. Depending upon your piece, special handling may be required to make the piece mailable or for the lowest possible postage. These requirements may include:

* Wafer Seal Tabbing

* Inline Spot Gluing

* Trimming

* Folding

* Collating

* Inserting

* Metering

* Stamping

* High Quality Ink Jet Addressing

* Automation Presorting

Adams combines personal attention and a structured project management process so you can

be confident knowing the details of your project will come together in a great final product.